In my opinion, having JJ Abrams associated with any project is going to contribute greatly to its popularity. In this case, the upcoming American thriller film has a good chance already of succeeding. I believe the JJ Abrams connection is the insurance that it will be a definite box office success.
Jeffrey Jacob Abram's work in the genres of action, drama, and science fiction has been highly appreciated by many and this should be the reason for box office success of 10 Cloverfield lane. Moreover his fan base is very high, which is very much required to make it a great success.
While no one can predict how a movie will perform at the box office, the involvement of certain individuals can help ensure success. Production companies regularly cast well known actors to help drive sales. Securing the backing of someone like JJ Abrams lends instant credibility to production and at least enhances the chances of success.
A name like "JJ Abrams" will definitely help the success of a movie, there are many factors at hand when it comes to the success of the film. Timing is a big one, and a "success" is a relative term. Not only is tickets sales a concern, but also how the movie compares to others released at the same time and return on investment for production.