The new Jag will be successful. This is because America is partially a land where people seek prestige with expensive name brands. Having a Jaguar SUV will make some people feel like they have a higher status because they spent more money on their SUV than someone did with a cheaper brand.
There is definitely market space open in the high-end SUV marketplace. The new SUV offering by Jaguar will be an excellent fit for that pent-up demand for high-end SUVs. Combined with the drop in long-term gas and oil prices the newest Jaguar SUV long is going have a very successful launch worldwide.
Finally, following on the heals of other popular car companies - BMW, Porsche, and Audi - into the SUV game, Jaguar is guaranteed success just because of the name. Like the others, the Jaguar brand will be enough to put their new SUV on a path of success. And chances are they will have perfected the challenges the other automakers had in getting their own SUVs going.
No, the new Jaguar SUV will not be successful, because it is too much of a gap for people to think of SUVs when they think of Jaguars. When a person wants a Jaguar, they do not want something practical, nor do they want something to pick up their kids in for soccer practice. Jaguar should stick to luxury.