Yes, the social network Ello will be a legitimate competitor of Facebook, because people are sick of Facebook. The only thing that Facebook has going for it is its goodwill; once people want an alternative, Facebook will have nothing left. Facebook has done some strange things in the last few months, and people want to try something else.
I really doubt Ello will be a legitimate competitor of Facebook. It's obvious that Facebook has the government on their side and that's about what it will take to stay in business. I'd much rather prefer a social media backlash, but I hope Ello can over take Facebook just because we need something fresh if we're going to continue forward.
The new social media network Ello is not going to be a legitimate competitor for Facebook. The main reason is the size of their user base, current growth rate and the lack of revenue. Facebook's size makes it next to impossible for advertisers to consider moving to a different social media network.
Some social media gurus think that the new social network Ello will become a legitimate competitor of Facebook but that's wishful thinking. Ello has some potential but its appeal is not broad based, and its growth prospects are constrained by Facebook's overwhelming presence in the social media market. Moreover, Ello has yet to demonstrate that it can attract enough advertisers to make itself profitable and attractive to investors.