All the Flavor Where's the Fat? Never Fried. Never Baked. All Natural Nothing Fake or Phony. We don't fry it (unhealthy). We don't bake it (undelicious). We take wholesome potatoes, add a little heat and pressure, and pop! It's a chip. The only thing added is a flavorful blend of seasonings for a snack so delicious and crispy, you won't even notice it's (we hesitate to say) healthier. What's out? More than half the fat of fried potato chips, trans fats, and cholesterol. All gone. For good. What's popped in? Only what's natural, tons of delicious, and plenty of crunch.Sea salt & fresh ground pepper the Adam and Eve of flavor without the guilt.