Unleashing the Killer App: Digital Strategies for Market Dominance is a book by Larry Downes and Chunka Mui.
Larry Downes is a consultant and speaker on business strategies and information technology. Downes is best known for his book with Chunka Mui, Unleashing the Killer App: Digital Strategies for Market Dominance which focuses on the potential of products and services for dramatically changing... business. Unleashing the Killer App sold over 200,000 copies and was named by the Wall Street Journal one of the five most important books on business and the Internet ever published. Downes is also the author of The Laws of Disruption: Harnessing the New Forces that Govern Business and Life in the Digital Age. Downes writes for Forbes and CNet about such issues as net neutrality, the U.S. Federal Communications Commission , and technology policy generally. On February 15, 2011, he testified in front of Congress against the FCC's net neutrality rules, the so-called "Open Internet" rule, which prohibits blocking of lawful content and bans various forms of discrimination in the handling of specific data packets. He is a critic of over-regulation and an advocate of increased competition.more
Non-fiction is the form of any narrative, account, or other communicative work whose assertions and descriptions are understood to be factual. This... presentation may be accurate or not—that is, it can give either a true or a false account of the subject in question—however, it is generally assumed that authors of such accounts believe them to be truthful at the time of their composition or, at least, pose them to their audience as historically or empirically true. Note that reporting the beliefs of others in a non-fiction format is not necessarily an endorsement of the ultimate veracity of those beliefs, it is simply saying it is true that people believe them . Non-fiction can also be written about fiction, giving information about these other works. Non-fiction is one of the two main divisions in writing, particularly used in libraries, the other form being fiction. However, non-fiction need not be written text necessarily, since pictures and film can also purport to present a factual account of a subject.more