People are willing to pay for content today verses in the past. It depends on what they are buying but I think that if the product is worth it then people will pay for it. There are a lot of people struggling with the economy right now so they do not have the extra cash to spend.
Content is easier to access than ever in this information age. This has caused an increase in demand that has not been seen in the past. From downloadable content for video entertainment consoles. To the break form paper based books to online downloadable libraries on tablets. The content is easier to access via the internet and it doesn't require the customer to leave the comfort of their own home and spend time and money transiting to a store and purchase these items.
Yes, people are more willing to pay for content today verses in the past, because we are more used to it as a way of life. Before when the internet was new, a person would not have given up their cable or renting videos in order to rely on internet content.
People are not more willing to pay for content today verses in the past. This is because people see content is more available than ever before for free. Whereas people used to think it was an achievement to have a set of encyclopedias in their house, now resources such as Wikipedia and free directories in college, such as Lexus Nexus, have deemed them somewhat irrelevant.
I think that people are less willing to pay for content today verses in the past. I think people nowadays are more willing to just get some of their media for example by way of torrent sites. I also think that sites like youtube make it easer for people to resist paying for content.