• A self-serving bias is any cognitive or perceptual process that is distorted by the need to maintain and enhance self esteem.

    Self-serving bias impedes growth and progress as it leads you to believe that you are naturally more competent than those around you and coincidentally or opportunistically worse than them. It guards your self-image, serves the self's need for self-esteem and protects your ego from threat and injury. People with self-serving bias hold the belief that good things happen to good people and consider themselves innately good, and bad things happen to bad people and consider others innately bad.

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