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McDonald's should make an effort to identify where the promoted items will be available. Customers can become very angry if they travel to visit an establishment only to find their desired meal is not available at that location. This can lead to disloyal or unsatisfied costumers, which will ultimately have a negative effect on their business.
There are people that live for the Shamrock Shake. McDonald's needs to make it clear when people can get the shakes so that people aren't disappointed. It wouldn't be hard for them to have a search function on their website or send push notifications to people who have their app. It would make customers happy.
McDonald's should work to become better at letting the public know the exact dates they will be releasing seasonal shakes and what locations these shakes will be released at. It is my belief that company's should work harder to make things easier for customers to understand. Being more transparent would allow McDonald's to gain more business in the long run.
McDonald's Shamrock Shake location should remain a secret. It has become an fun annual event to search for the shake on St. Patrick's Day. Those that go on the hunt can share information on various websites, making it a group event. It is in keeping with the happy and fun celebrations of the day.