3. 5 billion people watched the men's world cup in 2018. In contrast the women world cup has had 750 million views. Since more people watched the mens world cup that means the men's world cup made more in add revenue and tickets sold, So the male players should get more money because the men's world cup made a lot more then the women's world cup. Another example of a gender making more money in a certain field is modeling. Women make more in modeling because they get more attention then male models, This is fair because if one gender makes revenue in a specific field they should get payed more.
Women world cup players should not get paid the same as men because the women's world cup attracts much fewer viewers world-wide and by extension, Attracts much less advertising revenue. It's not a matter of fairness but of value creation on behalf of the players. If women attract as many viewers, Than of course they deserve equal pay.