New Coke was a conspiracy by Coca-Cola to get people to buy Coke. By unveiling a New Coke, it made people miss and crave the original, so when it was brought back, sales were high. You think this was an accident? No way. What other reason would there be for making terrible soda?
Coke had complete faith they recalled the original formula. The goal was to make something healthier for people that were on diets and trying to lose weight. It was also a attempt to win the cola war not sell coke what other reason to take a good formula and trade it for a bad one?