Customisation is important in phones and iOS lets you pick a wallpaper!!! Android lets you add widgets, change the UI, change the app icons, change the type of wallpaper (even moving ones!!) and so much more. Also I have found my android to be much stabler than my iOS device as iOS 7 is the buggiest software to leave Cupertino in years. Finally, look at the HTC ONE M8. It is highly innovative and does more than an iThing ever will do. SO before you buy the latest iPhone/iPad/iPod for $700 look at the better and sometimes cheaper Android devices first. You'll be much happier with a Moto X than an iPhone 5S.