Think of it as a real thick shake. You use a spoon to eat it. It's made with milk and REAL CREAM. I think it's the cream that does it for me. You really should try one. I recommend the vanilla. I'm not a fan of the chocolate. They're only 99 cents.
We are actually not particularly healthy eaters, but we mostly eat at home so we can save money and buy more books!
My mom says eating organic and healthy stuff is on her "to don't list." Life is just way too busy to deal with that. We just try to have a happy medium between healthy items and junk food.