Played with both, finally bought the S4
You can actually tinker with Androids, and Google will be cool with that. Do that to an Apple phone, the guys there will flip out.
putting an "i" in front of things to make them sound cool is so 2000's. Come on and get with the 2010's.
Always been an Apple fan, and for me iPhone 5 fit in better with my "Apple device network," if you will. Plus, I think the iPhone 5 is just a generally better product.
My first phone. I still love it even though it's crap.